Crafted Ideas.

Cultural Shift.

Paris / Los Angeles

We strive to give brands a lasting place in culture.

At Touché, we believe in the long game. An idea cannot be declared, it must be built, refined, and polished until it speaks for itself. Our work happens at the junction of strategic planning and creative craft. In the patience of chosen words, in the care for images and signals, we strive to give brands a lasting place in culture.

Projects

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Mis en avant

Orebella

Ernest Leoty

Clarté Laboratoire

Rosé de Provence

La Maison Rosé

Netflix Electric State

Kenzo Parfums

BH Cosmetics

YSL NU

Club Med

SNCF Connect

YSL Beauty

Lancaster

Features

Mis en avant

Penser Contre Soi : Ce Que ChatGPT N’a Pas (Encore) Appris

Être stratégiste, c’est apprendre à penser contre soi. Contre ses certitudes, ses biais, ses automatismes. Là où l’intelligence artificielle cherche la cohérence, nous cherchons le doute.

Rethinking Our Craft as Creative Strategists

Sarra Messaoudi shares her reflection on the role of the creative strategist: The Art of Seeing in the Dark.

Back to School: A Cultural Charge Moving from Society to Brand

A new season begins. Touché unpacks how back to school resets both people and brands.

Touché

AI Studio

At Touché, we refuse to choose between AI and craft.

We see artificial intelligence not as an end, but as a tool of friction and acceleration — a catalyst for visualization, a raw material to be transformed.

Our AI studio combined strategic insights with AI-enhanced production, bridging human intuition and technological precision.

Learn more.

Work with us

We bring together Parisian savoir-faire and the free-spirited energy of Los Angeles in every project. This fusion of values and skills shapes the identity of the brands we collaborate with and reflects our distinctive approach to working. Our work: