OREBELLA.
The New Fragrance Brand by Bella Hadid.
Touché , helmed by Sarra Messaoudi (founder, creative director, and strategic planner), was entrusted with creating the brand’s platform and creative direction. At the heart of this launch is the campaign “Reveal your alchemy” featuring Bella Hadid in ethereal and dreamlike settings that capture the unique essence of each fragrance, adding a multidimensional approach to the products. The choice of photographer Elizaveta Porodina helped bring to life this creative vision with a campaign produced by Soldats. The goal was to create proprietary iconography aligned with Bella's ideation and firmly establish the new fragrance brand and its identity.
REVEAL YOUR ALCHEMY.
MAIN CREDITS
TALENTS
Photographer: Elizaveta Porodina (Agent: Concrete)
DOP: Daniel Vignal
CREATIVE AGENCY : TOUCHÉ (Paris - LA)
Creative Director & Brand Strategist : Sarra Messaoudi
Copywriter lead: Sarra Messaoudi
Copywriter support: Danielle Fogel
Team DA: Oliva Choo and Maria Lashari
Project coordination lead: Philippe Santini
Creative Producer: Sarra Messaoudi
PRODUCTION COMPANY: SOLDATS (Paris – NYC)
Executive Producer: Pierre Cazenave-Kaufman
Executive Producer: Perrine Schwartz
Producer NY : Gaetan Rousseau
OREBELLA
President : Fabrice Gibert-Darras
SVP Sales and Marketing: Alison Romash
Liaison and content manager: Béatrice Letondot
Community Manager: Tori Malloy
CELEBRANDS
Director of Brand Development: Ashton Harris
ARTISTS
Set Designer : Griffin Stoddard
Wardrobe Stylist : Haley Wollens (Agent : Shelby Beamon)
Hair Artist : Evanie Frausto (Agent : Streeters)
Make-up Artist : Erin Parsons (Agent : Streeters)
Nail Artist : Dawn Sterling at (Agent :Ethan David Miller Agency)
Fire Artist : Erika Braukis
BTS & Additional Contents : Yasmine Diba
PHOTO CREDITS
Lighting Director: Josef Beyer
Light Assistants: Valentine Lacour, Anthony Conklin and Mike Broussard
KV Beauty Retouch: Ink Retouching
Stand In: Lily Dumas
VIDEO CREDITS
DOP: Daniel Vignal
Editor & VFX: Gregoire Giral
Creative producer and Creative Director: Sarra Messaoudi
1st Camera assistant: Dan Rodriguez
2nd Camera Assistant: Curran Banach
Gaffer: Derek Hoorani
Grip: Connor Bewighouse
Digital Operator: Albert Font
Swing: Rusmaldo Faccio
Post Production House: 1to1
Post Producer: Ulyssia Marchais
Assistant Editor: Florent Guayet
Beauty Retouching: Loic Yosbergue
CREW
Art Coordinator: Vivian Swift
Leadman : Arlington Garrett
On set dresser: Alec Genna and Addison Vawters
Scenic : Eve Clark, Brent Garbowski, and Kristen Dempsey
Flame Artist Assistant: Alison Peery
Wardrobe Assistants: Sharifa Morris and Juje Hsiung
Hair Assistants: Jazmine Shepard and Marin Mullen
PRODUCTION :
Line Producer Paris: Quentin Henneguelle
Line Producer NY: Olga Kotova
Production Coordinator Paris : Camille Ninat
Production Coordinator NY: Casilda García López
Production Assistant: Camille Bigot