SNCF CONNECT.

Challenge How to elevate SNCF Connect's brand premiumness and audience connection in line with its new positioning? Answer Touché played a pivotal role not only in developing the new brand positioning but also in orchestrating a bespoke photo shoot. This project, photographed by Charles Mamarot and produced in collaboration with Soldats, was key in visually translating the brand's refreshed identity and artistic direction.